Christopher Dean
About Christopher

A speaker with the right spark

Christopher Dean is the CEO and co-founder of Choice Energy, an energy consultancy specialising in helping small to medium sized businesses, headquartered in Melbourne with more than 4,000 customers across Australia and New Zealand.

After working in a range of sales and management roles and transitioning to the energy sector, he met with many commercial businesses who felt increasingly powerless in the face of rising energy costs. In 2015, he co-founded Choice Energy, designed to help businesses (and homes) use less power from the grid, and pay less for the energy they use.

By 2017/2018, Choice Energy had experienced growth like no other – recording almost 1000% growth in three years and won Smart Company’s Smart 50 Award, declaring Choice Energy as the fastest growing SME business in Australia.

Under Chris’ leadership, in March 2020, Choice Energy was placed #2 on the Australian Financial Review’s FAST 100 as the second fastest growing business in Australia.


Media engagements and interviews:

Recent speaking events and engagements:

How aged care facilities can reduce their operational costs

Partners: Council on the Ageing, Financial Sustainability in Aged Care
November 2018

How waste businesses can reduce energy costs and environmental impact

Partners: Victorian Waste Management Association
July 2019

Topic: How food and beverage business are reducing their impact and costs

Partners: Cider Australia
September 2019


Helping breweries becoming financially and environmentally sustainable

Partners: Independent Brewers Association
September 2019

Waste and energy management for your business

Partners: Frankston City Council and the Victorian Waste Management Association
November 2019

Recognised for all the right reasons

Under Chris' guidance and direction, Choice Energy has proudly grown to be recognised by leading bodies in business and development

I was working in a previous role and one day I spoke with three clients in one street; each client was on different energy tariffs despite sharing a similar demographic and usage.

I knew there was an opportunity to offer a rounded solution - both energy brokering plus energy efficiency. Alan (Gill – Executive Director) and I recognised a grey area of making energy clear, simple and accessible. We knew that if we could get customers better rates first, we could then look at how to invest their cost savings to use less energy.

We also wanted to offer a service where customers had just one point of contact for all their energy needs. We would manage and underwrite the solar. Since then, we’ve grown from strength to strength.

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Leadership, sustainability and the future of business

As a leader in the energy space for over a decade, Chris bring to any forum, event or podcast a wide perspective on business, leadership and the energy market with a natural and relatable perspective. Topics Chris can speak to include:

  • Australia’s energy crisis and other energy news

  • Sales prospecting

  • The power of group buying

  • Commercial solar opportunities in Australia and New Zealand

  • Emotional Intelligence

  • The uptake of electric vehicles

  • Entrepreneurial topics

  • Employee engagement

  • Business growth & start-ups, having experience in registering 4 ABNs, with differing degrees of success.

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About Choice Energy

Choice Energy’s core goal is to help homes and businesses use less power from the grid and pay less for the energy they use.

Australian owned and operated, it takes a holistic approach to energy management by providing a number of core solutions to help better manage demand for energy, improve efficiency and reduce energy costs.

Choice Energy’s solar solution offers a guarantee on generation, as well as ongoing monitoring and support – not typical to stand-alone solar companies.

Choice Energy has partnerships with more than 14 leading energy retailers across Australia.

The company also helps to deliver value to businesses via strategic partnerships and currently has relationships with Metcash, Capricorn and AusVeg Vic.

Energy procurement group tenders Metering and monitoring Network tariff and demand assessment Power factor correction Commercial and residential solar Battery storage Commercial LED Bill validation

Enquire about availability, events and collaborations with Christopher Dean

Media Contact: Bree Mansell M: 0433 745 184 E: bree@choiceenergy.com.au

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