Christopher Dean
About Christopher

A speaker with the right spark

Christopher Dean is the CEO and co-founder of Choice Energy, an energy consultancy specialising in helping small to medium sized businesses, headquartered in Melbourne with more than 4,000 customers across Australia and New Zealand.

After working in a range of sales and management roles and transitioning to the energy sector, he met with many commercial businesses who felt increasingly powerless in the face of rising energy costs. In 2015, he co-founded Choice Energy, designed to help businesses (and homes) use less power from the grid, and pay less for the energy they use.

By 2017/2018, Choice Energy had experienced growth like no other – recording almost 1000% growth in three years and won Smart Company’s Smart 50 Award, declaring Choice Energy as the fastest growing SME business in Australia.

Under Chris’ leadership, in March 2020, Choice Energy was placed #2 on the Australian Financial Review’s FAST 100 as the second fastest growing business in Australia.

Chris has proudly shared his successes and challenges as a keynote speaker at The CEO Institute, scoring a 9.75/10 average rating from members over his last three presentations.

Friendly, energising and deeply passionate, learn more about Chris below, and what he can bring to your next event, podcast or collaboration.

Media engagements and interviews:

May 2018, Sand & Stone, Choice Energy

November 2018, Australian Ageing Agenda, 8 ways to cut energy use

November 2018, active CEO podcast, interview with CEO Chris Dean

May 2019 - Industry Leaders,Foxtel’s Aurora Channel

June 2019, The Ballarat Times, “Solar energy install a good fit for plastic recycler

July 2019, The Growth Factory, Leaders in Energy Conservation (Video Interview)

July 2019, Shepparton News, Expert Tips on Solar

September 2019, The Hotel Conversation, Choice Energy Saves Australia Hotels Association more than $2 million

September 2019, Onya Magazine, How Beer is Leading the Way for Australia’s Sustainable Future

October 2019, Energy Source and Distribution,How to grow a sustainable business by looking after your employees

November 2019, Food processing, Solar-powered beer for craft breweries

April 2020, Smart Company, Choice Energy's Christopher Dean shares the book that's helping him manage through COVID-19

May 2020, Smart Company, Choice Energy’s Christopher Dean shares his coronavirus diary: May 13, 2020

June 2020, Smart Company, Choice Energy’s Christopher Dean shares his coronavirus diary: June 9, 2020

July 2020, Smart Company, Choice Energy’s Christopher Dean shares his coronavirus diary: July 2020

March 2023, Dynamic Business,Why choose a socially responsible business?

      Recent speaking events and engagements:

      How aged care facilities can reduce their operational costs

      Partners: Council on the Ageing, Financial Sustainability in Aged Care
      November 2018

      How waste businesses can reduce energy costs and environmental impact

      Partners: Victorian Waste Management Association
      July 2019

      Topic: How food and beverage business are reducing their impact and costs

      Partners: Cider Australia
      September 2019

      Helping breweries becoming financially and environmentally sustainable

      Partners: Independent Brewers Association
      September 2019

      Waste and energy management for your business

      Partners: Frankston City Council and the Victorian Waste Management Association
      November 2019

      Recognised for all the right reasons

      Under Chris' guidance and direction, Choice Energy has proudly grown to be recognised by leading bodies in business and development

      I was working in a previous role and one day I spoke with three clients in one street; each client was on different energy tariffs despite sharing a similar demographic and usage.

      I knew there was an opportunity to offer a rounded solution - both energy brokering plus energy efficiency. Alan (Gill – Executive Director) and I recognised a grey area of making energy clear, simple and accessible. We knew that if we could get customers better rates first, we could then look at how to invest their cost savings to use less energy.

      We also wanted to offer a service where customers had just one point of contact for all their energy needs. We would manage and underwrite the solar. Since then, we’ve grown from strength to strength.

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      Leadership, sustainability and the future of business

      As a leader in the energy space for over a decade, Chris bring to any forum, event or podcast a wide perspective on business, leadership and the energy market with a natural and relatable perspective. Topics Chris can speak to include:

      • Australia’s energy crisis and other energy news

      • Sales prospecting

      • The power of group buying

      • Commercial solar opportunities in Australia and New Zealand

      • Emotional Intelligence

      • The uptake of electric vehicles

      • Entrepreneurial topics

      • Employee engagement

      • Business growth & start-ups, having experience in registering 4 ABNs, with differing degrees of success.

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      About Choice Energy

      Choice Energy’s core goal is to help homes and businesses use less power from the grid and pay less for the energy they use.

      Australian owned and operated, it takes a holistic approach to energy management by providing a number of core solutions to help better manage demand for energy, improve efficiency and reduce energy costs.

      Choice Energy’s solar solution offers a guarantee on generation, as well as ongoing monitoring and support – not typical to stand-alone solar companies.

      Choice Energy has partnerships with more than 14 leading energy retailers across Australia.

      The company also helps to deliver value to businesses via strategic partnerships and currently has relationships with Metcash, Capricorn and AusVeg Vic.

      Energy procurement group tenders Metering and monitoring Network tariff and demand assessment Power factor correction Commercial and residential solar Battery storage Commercial LED Bill validation

      Enquire about availability, events and collaborations with Christopher Dean

      Media Contact: Bree Mansell M: 0433 745 184 E:

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