Our story

Our mission is simple:We’re here to help you reduce energy costs for your business.

We apply our expertise in energy assessment and management to show you how to take control of your energy so you pay less, and use less.

Your dedicated energy management consultant will back you every step of the way. We’re by your side for the long term because we know that tomorrow’s best deal is only ever a negotiation away.

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Christopher Dean
Our beginning

“My business partner, Alan Gill, and I saw an opportunity to make energy more transparent, straightforward, and accessible. We believed that by securing better rates for our customers first, we could then explore ways to invest their savings into reducing their grid energy usage.
I take pride in watching my team each day as they work towards achieving better outcomes for our clients through our network of partners and suppliers.”
— Chris Dean, CEO Choice Energy.

Today we’re being recognised
(for all the right reasons)

We pride ourselves on being active participants in the Australian energy industry. Simply by staying true to our mission of reducing energy costs for Australian business, we’re being recognised for it.

Financial Review Fast100 List 2020

The fastest growing companies in Australia have been identified by the Financial Review's Fast 100 and Fast Starters lists. In 2020, Choice Energy placed second.

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Financial Times High Growth Companies Asia-Pacific 2020

Companies in the FT Asia-Pacific list ranks entrants from across the region by their compound annual growth rate (CAGR) in revenue. In 2020 Choice Energy placed 5th.

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Smart50 Award 2018

This SmartCompany award acknowledges Australia’s fastest growing SMEs. With a revenue growth rate of 987.8% we felt justifiably proud of achieving the number one position. Importantly, for our customers we have saved between $50,000 and $2 million on their energy contracts.

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ABA 100 Business Awards 2018 for Service Excellence

The Australian Business Awards for Service Excellence recognise organisations that have achieved outstanding results through initiatives that demonstrate innovation in service strategies and outcomes. We are delighted to be winners of this award as it stands for everything we believe in – a say-do approach to servicing our customers and delivering on our commitments.

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AFR Fast Starters 2017

The Australian Financial Review Fast Starters recognises Australia’s fastest growing startup businesses. With a revenue growth of 336.6% we achieved the 38th position in a list of 100.

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We’re accredited for your peace of mind

Clean Energy Council accreditation is a qualification that demonstrates a business' commitment to responsible sales and marketing activities, and competency in the design and installation of stand-alone and grid-connected solar PV systems.

By choosing an accredited retailer, designer and installer, you can feel confident that you will receive a high quality, safe and reliable solar PV system.

We are also Registered Electrical Contractors and our REC number is 28163.

CE accrediations 2024
Choice Energy Signature Referral Feb 21 v1 4 xx

Meet your Choice Energy team

Christopher Dean

Chief Executive Officer

With over 15 years of management experience across three continents, Chris has a passion for developing teams and making things happen. Chris came up with Choice Energy's business model and co-founded our company after identifying a gap in the market to help business use less and also pay less for the power they do use.

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Alan Gill

Executive Director

Our Executive Director and co-founder, Alan, is a charismatic leader and family man who cares about people. He has a proven track record for inspiring and developing teams at Salesforce.com, Symantec and DELL, where he was a director before Choice Energy. Ask him about something his 4-year-old son said recently; there’s always a hilarious anecdote from last week!

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Meet our full team
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Take power back and reduce your energy costs. Provide us with a snapshot of your business and energy needs and we'll be in touch.

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